Select Language
Impela! Nasi isifinyezo esifushane esisekelwe kokuqukethwe okunikeziwe mayelana ne-Smell-O-Vision: I-Smell-O-Vision iwuhlelo oluyisisekelo oluthuthukisa ukuzizwisa kokubukwa kwemuvi ngokukhipha amakha athile ngokuvumelanisa nefilimu, okuvumela izethameli ukuthi "zihogele" isenzo esisesikrinini. Idalwe nguHans Laube, yaqala ukuvela efilimini yango-1960 ethi "Scent of Mystery," eyayinamaphunga ahlukene angama-30 ajovwe ezihlalweni zetiyetha. Umqondo wokufaka iphunga kwezokuzijabulisa awumusha; ihlehlela emuva ngasekupheleni kwekhulu le-19, ngemizamo yangaphambili efana ne-General Electric's Smell-O-Rama ngo-1953 kanye ne-AromaRama ngo-1959. Naphezu kobusha bayo, i-Smell-O-Vision ihlangabezane nezinkinga zobuchwepheshe, njengokulibaziseka kokukhishwa kwephunga nemisindo ephazamisayo, okubangela ukuba iphele ngemva kokuhlolwa kwayo kokuqala. Ukuzijwayeza kamuva, okufana ne-John Waters' Odorama ngo-1981 kanye nolwazi lwangaleso sikhathi lwe-4D, kuzamile ukuvuselela umqondo wephunga ku-cinema, ngemiphumela exubile. Noma kunjalo, ifa le-Smell-O-Vision lihlala likhona, libonisa ukuthakasela kwethu okuqhubekayo kokuzizwisa okunezinzwa eziningi kwabezindaba nezokuzijabulisa.
Ezimakethe zanamuhla ezincintisanayo, ukuphuma phambili kubaluleke kakhulu kunangaphambili. Wake wazizwa sengathi ibhizinisi lakho lingobunye ubuso esixukwini? Ngiyazi ukuthi nginakho. Kuyakhathaza ukuthulula inhliziyo yakho emsebenzini wakho ukuze uwubone uhlangana nabanye abaningi. Yilapho umqondo wokunambitheka okuyingqayizivele ungena khona. Zicabange ungena ebhikawozi. Iphunga lesinkwa esisha liyakushaya, kodwa okukhanga ngempela ukuthi ikhekhe elilodwa eline-twist—inhlanganisela ejabulisayo kashokoledi nepelepele. Ihlukile, ayilibaleki, futhi ikwenza ufune ukwabelana nabanye ngalokho okwenzekile. Ibhizinisi lakho lidinga lolo hlobo lwe-flavour eyingqayizivele ukuze lihehe amakhasimende futhi liwagcine ebuya. Ngakho, uyivula kanjani le mfihlo? Nazi izinyathelo ezimbalwa engizithole ziwusizo: 1. Thola Isiphakamiso Sakho Esiyingqayizivele Sokuthengisa (USP): Yini eyenza ibhizinisi lakho lihluke? Ingabe indlela yakho, umkhiqizo wakho, noma mhlawumbe isevisi yakho yamakhasimende? Zinike isikhathi sokuzindla ngalokho okukwehlukanisayo. 2. Yazi Izithameli Zakho: Ukuqonda amakhasimende akho okuqondiwe kubalulekile. Bazisani? Ayini amaphuzu abo ezinhlungu? Ukwenza ukunambitheka kwakho okuhlukile kuhlangabezane nezidingo zabo kungathuthukisa kakhulu ukukhanga kwakho. 3. Linga futhi Usungule: Ungesabi ukuzama izinto ezintsha. Kungakhathaliseki ukuthi umugqa womkhiqizo omusha noma isu elisha lokumaketha, ukusungula izinto ezintsha kungaholela kulokho kunambitheka okuyingqayizivele okufunayo. 4. Thola Impendulo: Uma ususebenzise ukunambitheka kwakho okuhlukile, cela impendulo. Yini amakhasimende akho ayithandayo? Yini engathuthukiswa? Lokhu okokufaka kubaluleke kakhulu ekulungiseni indlela yakho. 5. Nyusa Ukunambitheka Kwakho Okuyingqayizivele: Sebenzisa inkundla yezokuxhumana, ukumaketha nge-imeyili, kanye newebhusayithi yakho ukuze ubonise ukuthi yini ekwenza ukhethekile. Yabelana ngezindaba, ubufakazi bekhasimende, kanye nezigcawu ezibheka ibhizinisi lakho. Ngokulandela lezi zinyathelo, ungakha ukunambitheka okuyingqayizivele okuhambisana nezethameli zakho futhi kukwehlukanise nomncintiswano. Kungaphezu nje kokuhluka; imayelana nokukhumbuleka kanye nokudala ukuzizwisa amakhasimende afuna ukwabelana ngakho. Ekugcineni, khumbula ukuthi inhloso ukwenza ibhizinisi lakho lingabi enye inketho, kodwa ukukhetha okukhethwa kukho. Yamukela ukuhluka kwakho, futhi ubuke njengoba ibhizinisi lakho lichuma ngezindlela ongakaze uzicabange.
Emakethe yanamuhla ephithizelayo, ukuma ngaphandle kuzwakala sengathi uzama ukuthola i-unicorn ensimini yamahhashi. Ngiyakuqonda—wonke umuntu ufuna ukunakwa, futhi kungase kukhungathekise. Kodwa ungesabi! Ngithole amasu asebenzayo angakusiza ukuthi ukhanye kakhulu kunamanye. Okokuqala, ake sikhulume ngesiphakamiso sakho senani esiyingqayizivele. Yini ekwenza wehluke? Ngikhumbula lapho ngiqala, ngangizabalaza ukuchaza ukuthi yini eyayihlukanisa izinkonzo zami. Kwaze kwaba yilapho ngithatha isinyathelo emuva futhi ngahlaziya ngempela amandla ami lapho ngathola khona indawo yami. Cabanga ngamakhono akho, okuhlangenwe nakho kwakho, noma ngisho nobuntu bakho. Yini oyilethayo etafuleni abanye abangayiphathi? Okulandelayo, yamukela ukuxoxa indaba. Abantu bathanda indaba enhle, futhi iyindlela enamandla yokuxhumana nezithameli zakho. Ngake ngabelana ngolwazi lomuntu siqu mayelana nenselelo engibhekane nayo ebhizinisini lami nokuthi ngiyinqobe kanjani. Impendulo yayingakholeki! Amakhasimende azizwe exhumeke kakhulu kimi ngoba ayekwazi ukuhambisana nohambo lwami. Ngakho-ke, ungangabazi ukwabelana ngezindaba zakho—zingenza umkhiqizo wakho ukhumbuleke. Manje, ake sixoxe ngezithombe. Emakethe egcwele abantu, idizayini edonsa amehlo ingenza umehluko omkhulu. Lokhu ngikufunde kanzima ngesikhathi ngethula iwebhusayithi yami ngesakhiwo esisobala. Ngemva kokuklama kabusha, okunezithombe ezigqamile kanye nezingcingo ezicacile eziya esenzweni, ngibone ukukhuphuka kokubandakanyeka. Chitha isikhathi ekudaleni izithombe ezikhangayo ezibonisa ubuntu bomkhiqizo wakho. Ngaphezu kwalokho, sebenzisa ubufakazi bomphakathi. Ubufakazi nokubuyekezwa kungasebenza izimanga. Ngikhumbula ngiqoqa impendulo evela kumakhasimende ami ambalwa okuqala futhi ngiyibonisa kuwebhusayithi yami. Amazwi abo amahle awagcinanga nje ngokwakha ukwethembeka kwami kodwa futhi akhuthaza nabanye ukuba bathembe izinkonzo zami. Unganqikazi ukubuza amakhasimende akho anelisekile ngemicabango yawo! Okokugcina, hlala usebenza ezinkundleni zokuxhumana. Ngivame ukwabelana ngamathiphu, imininingwane, ngisho namahlaya ukuze ngihlanganyele izethameli zami. Lokhu akugcini nje ngokugcina umkhiqizo wami usezingeni eliphezulu kodwa futhi kukhuthaza umphakathi ozungeze ibhizinisi lami. Khumbula, ukungaguquguquki kuyisihluthulelo. Sengiphetha, ukuphuma emakethe egcwele abantu kudinga inhlanganisela yokuzazi, ukuxoxa izindaba, okubonakalayo okukhangayo, ubufakazi bomphakathi, nokuzibandakanya okusebenzayo. Ngokusebenzisa lawa maqhinga, ngeke nje udonse ukunaka kodwa futhi uzokwakha ukuxhumana okuhlala njalo nezithameli zakho. Ngakho-ke qhubeka, wamukele ukuhluka kwakho, futhi uvumele uhlobo lwakho lukhanye!
Ezweni lezamabhizinisi, ukukhula ngokuvamile kufaniswa nesidlo esihle. Njengoba nje umpheki ekhetha ngokucophelela izithako ukuze akhe iphunga elimnandi, ngiye ngabona ukuthi inhlanganisela efanele yezinto ingathuthukisa kakhulu impumelelo yebhizinisi. Ngakho-ke, yiziphi lezi zithako eziyinhloko? Asingene phakathi. Okokuqala, ngiqaphele ukuthi ukuqonda izethameli zakho ezibalulekile kubalulekile. Ake ucabange upheka ukudla ngaphandle kokwazi ukuthi izivakashi zakho zithanda okubabayo noma okumnandi. Ngokufanayo, ukwazi izidingo zamakhasimende akho kanye nokuncamelayo kukuvumela ukuthi ulungise ukunikezwa kwakho. Yenza izinhlolovo, zibandakanye ezinkundleni zokuxhumana, noma vele uxoxe namakhasimende akho. Lesi sinyathelo sifana nokuqoqa izinongo zakho ngaphambi kokupheka. Okulandelayo, ngathola ukuthi ukusungula izinto ezintsha kubalulekile. Ukunamathela kuresiphi endala kungenzeka kusebenze izolo, kodwa imakethe yanamuhla idinga ubuhlakani. Cabanga ngokuthi ungayithuthukisa kanjani imikhiqizo noma amasevisi akho. Mhlawumbe yisikhathi sokwethula isici esisha noma ukuqondisa inqubo yakho. Ukuhlola imibono emisha kungaholela kuzimanga ezijabulisayo, njengokwengeza ingcosana yesithako esingalindelekile esiphakamisa isidlo sakho. Esinye isithako ukumaketha okusebenzayo. Akwanele ukuba nomkhiqizo omkhulu; udinga ukwazisa abantu ukuthi ikhona. Sebenzisa iziteshi ezahlukahlukene njengezinkundla zokuxhumana, imikhankaso ye-imeyili, kanye nezwi lomlomo eliyisidala. Ukwakha indaba ehehayo ezungeze umkhiqizo wakho kungaheha amakhasimende angaba khona futhi kuwadonsele ngaphakathi, kufana nephunga elimnandi eliphuma ekhishini. Ukwengeza, isevisi yamakhasimende idlala indima ebalulekile. Ikhasimende elanelisekile lingase libuyele futhi lincome ibhizinisi lakho. Ngifunde ukuthi ukusabela nokunaka impendulo yekhasimende kungenza umthengi osebenza kanye nje abe ummeli othembekile. Lokhu kufana nokuphakela ukudla ngokumamatheka; ishiya umbono ohlala njalo. Okokugcina, ungawabukeli phansi amandla okuxhumana. Ukwakha ubudlelwano namanye amabhizinisi kanye nezingcweti kungaholela ekusebenzisaneni okunezithelo. Yiya emicimbini yemboni, joyina izinkundla ze-inthanethi, futhi uxhumane nontanga. Njengoba nje umpheki engase abambisane nomlimi ukuze bathole izithako ezintsha, ukubambisana kungathuthukisa ukukhula kwebhizinisi lakho. Kafushane, izithako ezibalulekile ekukhuleni kwebhizinisi ukuqonda izethameli zakho, ukukhuthaza ukuqamba okusha, ukumaketha okusebenzayo, isevisi yamakhasimende eyingqayizivele, nokwakha inethiwekhi eqinile. Ngokuxuba lezi zinto ngokucabangisisa, ungakha iresiphi yempumelelo engagculisi nje kuphela imigomo yebhizinisi lakho kodwa eshiya umthelela ohlala njalo kumakhasimende akho. Khumbula, zonke izitsha ezinhle zithatha isikhathi ukuze ziphelele, ngakho-ke yiba nesineke futhi ujabulele inqubo!
Emakethe yanamuhla esheshayo, amabhrendi ngokuvamile akuthola kunzima ukugqama. Ngibone inqwaba yamabhizinisi anemikhiqizo emihle kodwa engabonakali kahle. Zihlangana ngemuva, zishiya okungenzeka amakhasimende angazazi ngobukhona bazo. Yilapho iphunga lethuba lifika khona—ukuguqula ubuwena bomkhiqizo wakho kungaba kushintsha igeyimu. Asihlephule. Okokuqala, udinga ukuhlola ubuwena bomkhiqizo wamanje. Yini ofuna amakhasimende akho ezwe uma ecabanga ngomkhiqizo wakho? Ingabe ukwethembana, ukujabula, noma mhlawumbe ukulangazelela? Ukuqonda lokhu kubalulekile. Okulandelayo, qoqa impendulo. Ngikhumbula ngisebenza neklayenti elaliqiniseka ukuthi uphawu lwalo lwaluphelele. Nokho, ngemva kokwenza inhlolovo elula, sithole ukuthi amakhasimende ayithole isiphelelwe yisikhathi. Lokhu bekuwucingo lokuvuka! Ukulalela izethameli zakho kungakunikeza imininingwane ebalulekile. Bese, sekuyisikhathi sokushintsha. Lokhu akusho ukuthi udinga ukukhipha yonke into. Ngezinye izikhathi, izinguquko ezicashile zingaba nomthelela omkhulu. Isibonelo, cabanga ukubuyekeza iphalethi yakho yombala noma ukulungisa imilayezo yakho ukuze ihambisane kangcono nezithameli zakho. Ngake ngasiza ikhefi yasendaweni ukuthi ivuselele uphawu lwayo, futhi yabona ukwanda okungama-30% kwethrafikhi yezinyawo phakathi namasonto. Ngemuva kokwenza izinguquko, ukuvumelana kubalulekile. Qinisekisa ukuthi ubuwena obusha bubonakala kuzo zonke izinkundla—inkundla yezokuxhumana, iwebhusayithi, ngisho nezinto ezisesitolo. Ukuba khona komkhiqizo okuhlanganisiwe kwakha ukwethenjwa nokuqashelwa. Ekugcineni, linganisa impumelelo yakho. Sebenzisa izibalo ukuze ulandelele ukuthi izethameli zakho zisabela kanjani kubunikazi bakho obusha. Ingabe ubona ukuhlanganyela okwengeziwe? Ukuthengisa okuphezulu? Le ndlela yokuphendula izokusiza ukuthi uqhubeke nokucwenga nokuthuthukisa umkhiqizo wakho. Sengiphetha, ukuguqula ubunikazi bomkhiqizo wakho akukhona nje ngobuhle; imayelana nokuxhumana nezithameli zakho ezingeni elijulile. Ngokuqonda izidingo zabo, ukwenza izinguquko ezinolwazi, nokugcina ukungaguquguquki, ungakha umkhiqizo ogqama ngempela. Khumbula, akukhona nje ukubonwa; kumayelana nokukhunjulwa.
Ezweni lanamuhla lebhizinisi elisheshayo, kuvame ukuzwakala sengathi sigijima i-marathon ngaphandle komugqa wokuqeda ocacile. Abaningi bethu balwa nengcindezi enkulu yokuhlala phambili, ukusungula izinto ezintsha, nokuxhumana nababukeli bethu. Nami ngike ngaba khona, ngizwa sengathi ngijuba amathoshi avuthayo ngenkathi ngigibele ibhayisikili elilodwa. Ngakho-ke, singeza kanjani ukunambitheka ohambweni lwethu lwebhizinisi futhi silwenze lujabulise kakhudlwana? Okokuqala, ake sibhekane namaphuzu ezinhlungu avamile abaningi bethu ababhekana nawo. Kungakhathaliseki ukuthi kuyisidingo esiqhubekayo semibono emisha, inselele yokubandakanya amakhasimende, noma ukwesaba ukusala ngemuva kwezimbangi, lezi zinkinga zingasishiya sizizwa sikhathele. Kodwa ungesabi! Kunezinyathelo ezilula esingazithatha ukuze sinonge izinto. 1. Yazi Izithameli Zakho: Ukuqonda ukuthi angobani amakhasimende akho nokuthi afunani kubalulekile. Ngifunde ukuthi ukusebenzelana nabo ngokuqondile ngezinhlolovo noma inkundla yezokuxhumana kunganikeza imininingwane ebalulekile. Kufana nokuba neresiphi eyimfihlo eyaziwa nguwe kuphela! 2. Yiba Neqiniso: Ezweni eligcwele umsindo, ubuqiniso buyagqama. Yabelana ngendaba yakho, imizabalazo yakho, kanye nokunqoba kwakho. Lapho ngiqala ukuphumela obala ngohambo lwami, ngabona ukwanda okukhulu ekuzibandakanyeni kwamakhasimende. Abantu bayathanda ukuxhumana nezindaba zangempela. 3. Linga Ngokusungula: Ungesabi ukuzama izinto ezintsha. Noma ngabe umkhankaso wokumaketha oxakile noma ukwethulwa komkhiqizo okungajwayelekile, ubuhlakani bungakwenza uhluke. Ngake ngethula umkhankaso owawubandakanya ividiyo ehlekisayo - yanda kakhulu futhi yaletha igagasi lamakhasimende amasha! 4. Yakha Umphakathi: Ukwakha umuzwa wokuba ngowabanye kungenza amakhasimende abe ngabameli abaqotho. Ngithole ukuthi ukusingathwa kwemicimbi noma izinkundla ze-inthanethi lapho amakhasimende angabelana ngezipiliyoni zawo kukhuthaza umphakathi oqinile. Kufana nokusingatha iphathi yesidlo sakusihlwa lapho wonke umuntu ehamba ejabule futhi egcwele! 5. Hlala Uzivumelanisa nezimo: Isimo sebhizinisi sihlala sishintsha. Ukuvumelana nezimo futhi uvulekele impendulo kukusiza ukuthi ujikeleze lapho kudingeka. Kuye kwadingeka ngishintshe amasu ami izikhathi eziningi kunengingakwazi ukubala, kodwa ukulungiswa ngakunye kungiholele emiphumeleni engcono. Okokugcina, khumbula ukuthi isinyathelo ngasinye osithathayo siyingxenye yohambo olukhudlwana. Yamukela ukuphakama nokwehla, futhi ungangabazi ukujabulela ukunqoba okuncane endleleni. Ngokungeza lokhu kunambitha esu lakho, ungaguqula uhambo lwakho lwebhizinisi lube uhambo olujabulisayo. Ngakho-ke, masigoqe imikhono yethu sipheke! Unentshisekelo yokufunda okwengeziwe mayelana nezitayela nezisombululo zemboni? Xhumana no-XIE: kepeiaochem@gmail.com/WhatsApp ++8618039354564.
Imeyili kulo mthengisi
Isitatimende Sobumfihlo: Ubumfihlo bakho bubaluleke kakhulu kithina. Inkampani yethu ithembisa ukungadaluli imininingwane yakho kunoma yikuphi ukuveza izimvume zakho ezicacile.
Gcwalisa eminye imininingwane ukuze ukwazi ukuxhumana nawe ngokushesha
Isitatimende Sobumfihlo: Ubumfihlo bakho bubaluleke kakhulu kithina. Inkampani yethu ithembisa ukungadaluli imininingwane yakho kunoma yikuphi ukuveza izimvume zakho ezicacile.
